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Investing in your employees for a better corporate culture

Published by: LifeWorks,

When it comes to delivering the best service for your customers and developing as a company, your individual staff members and their wellbeing at work has a massive impact on success. A recent global survey of HR and business leaders by Deloitte found that 65% feel they are not driving a sufficiently positive corporate culture in their organization, and that 80% face a lack of engagement from their employees.

  • Two-thirds of bosses feel they are do not drive a sufficiently positive corporate culture in their organization.
  • This is clearly an issue for businesses, highlighting a need to invest more effectively in development and wellbeing measures for their staff. Doing so will have direct positive impacts on the overall organization and ensure customers receive the best possible experience. For business leaders, there are a variety of tactics which can help them foster a culture with staff wellbeing at its heart.

‘Face time’ and motivation

The more time senior staff spend with their employees, the more likely they are to face higher levels of staff engagement. Sharing your passion and drive for the business’ latest developments, successes and challenges will inspire your workforce to progress in their roles and contribute to the company. Encourage them to bring solutions and creative ideas to the table and you’ll soon see the benefits of investing time and effort in your staff.

 Encourage feedback from staff

If you really want to know how your staff feel about work, ask them. Asking for feedback will help you understand the areas where you need to invest and the different dynamics that are affecting your workforce. A recent Forbes article highlights the financial benefits of getting this feedback from staff, revealing that a disengaged workforce can cost the U.S. up to $550 billion in lost productivity each year. Actively responding to staff feedback will positively impact your bottom line.

Training and development

Encourage your managers to understand what makes their teams tick. Knowing employee strengths, development goals and interests, and applying them to new tasks or projects, will allow the workforce to thrive. Whether individuals are interested in specific training courses or want more time to focus on a key area of interest, employers are likely to benefit from investing in their passions and skillsets. Employees can constantly surprise with hidden talents and outside interests, and you never know when these can come in handy for new business or simply working with existing clients. Apply this to all levels of seniority, and staff across the board will feel engaged and empowered to contribute to the business.

Employees can surprise with hidden talents and interests that could help with existing or new business.

In sum, think about what you want to achieve as a business and ensure you’re encouraging staff to contribute. Consider factors such as interaction and training time with staff, what insights you can gain from them about what is or isn’t working, and how they wish to develop their skills. After all, an engaged workforce is a productive, passionate and loyal workforce. Staff fulfilment and wellbeing impacts the smooth running of a business and how it communicates with customers, and should therefore be at the top of all employers’ priority lists as they look to build a positive and beneficial corporate culture.

Make your employees feel loved